Tour of Utah: Marketing Look-and-Feel

Tour of Utah
Tour of Utah 2015 Poster
Tour of Utah 2015 Graphics
Tour of Utah 2015 Credential Vouchers
Tour of Utah 2015 Table Tents
Tour of Utah 2015 Expanding Digital Ad
Tour of Utah 2015 Pop-up Banners
Tour of Utah 2015 Photos
Client: The Tour of Utah
Agency: Saxton Horne Communications
Design: James Kenison
Photo Manipulation: James Kenison
Photography: Jonathan Devich
Creative Direction: Brian McDonough and Brooks Briggs

The Tour of Utah wanted to emphasize their position as one of Utah’s top athletic events, while communicating their tie to the varied landscapes in the state. This approach showcased word-class athleticism and identifiable local elements within a bold visual configuration, including a new lockup of their tagline: “America’s Toughest Stage Race.”

Work Shown: Poster, promotional graphics, ticket voucher pad, table tent, online banner ad, standing banners, street banner, stage-specific poster, and street pole banners.

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